Have you ever felt like you don't belong?
As Carie says, the trees don't care what you look like or how fast you're moving. So why do we put so much pressure on ourselves? Why don't we feel like we belong in a sport or are qualified for a job? Have you ever considered what role marketing plays in making other people feel included?
Carie Behe, the GTM Marketing Manager for Cotopaxi, shares her personal story and how after 12 years of working in the industry she still suffers from imposter syndrome. Fortunately she's learned to work with it and gives some tips on feeling confident in your job and owning your spot outside.
Follow Carie and Cotopaxi:
@the_behe
@cotopaxi
We believe that in a cluttered media landscape, standing out requires more than just telling a good story. It demands stories built on a foundation of solid research, strategic insight, and targeted distribution. We partner with brands to cut through the noise, crafting narratives and creative that not only captures attention but also deeply resonate with audiences, ensuring your message doesn't just reach people but moves them. Need help standing out?
As a marketer in the outdoor industry, the odds are stacked against you. Does this sound familiar?
“You’re part of a small, talented, yet overworked team with a limited budget facing hundreds of ways to grow your brand and stand out in a sea of sameness. Some days you feel like quitting and getting a corporate job that pays more but then you realize, I get to work in an industry that some people only dream of working in. Sure the challenges are real, but this is better than a cubicle right?” If this sounds like you, you’re not alone.
Consider this podcast your guidebook to navigating the ever-changing world of marketing. This podcast is produced by Port Side Productions, a video production company that works with outdoor + athletic brands to help them stand out, launch products, build brand equity, and grow their business.
Storytellers by day, podcasters by night. While our day job keeps us busy creating films, we started this podcast because it's these types of deep, fundamental questions that keep us up at night.
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