In this episode, Chris Dickerson, the Director of Digital at Verde Brand Communications joins me to talk about creating a go-to-market strategy.
One of the first questions Chris recommends asking is: "what is the value to the consumer?" Combine that with your brand goals and you have your north star. Every decision from that point whether it be: website wireframes, social media strategy, or a content strategy, all ladders back up to the product.
As Chris says "By flipping your thinking, sweating the details first, and always keeping your end consumer top of mind, launches will be smoother and more comprehensive, ensuring all of your channels are aligned and support one another."
If you want to learn more, Chris put together a quick guide to help assist with this process. If you're curious, I highly recommend checking it out here!
Or use this link: https://www.verdepr.com/blog/2021/6/16/how-to-create-go-to-market-strategy
Follow Chris and Verde
@dickergram
@verdebrandcommunications
We believe that great marketing is built on great storytelling, but those stories must be crafted with intention and purpose. This podcast was born from our mission to close the gap between marketing strategy and production execution, because it’s in the confluence of these two elements that brands are elevated, become culturally relevant, and establish a lasting legacy.
As a marketer in the outdoor industry, the odds are stacked against you. Does this sound familiar?
“You’re part of a small, talented, yet overworked team with a limited budget facing hundreds of ways to grow your brand and stand out in a sea of sameness. Some days you feel like quitting and getting a corporate job that pays more but then you realize, I get to work in an industry that some people only dream of working in. Sure the challenges are real, but this is better than a cubicle right?” If this sounds like you, you’re not alone.
Consider this podcast your guidebook to navigating the ever-changing world of marketing. This podcast is produced by Port Side Productions, a video production company that works with outdoor + athletic brands to help them stand out, launch products, build brand equity, and grow their business.
Storytellers by day, podcasters by night. While our day job keeps us busy creating films, we started this podcast because it's these types of deep, fundamental questions that keep us up at night.
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