The outdoor industry has been built from passion, innovation, and curiosity. Many of the legacy brands we're familiar with today started in a garage or basement with a single idea. Oftentimes these business owners find themselves running a business by accident and soon find themselves buried in a pit trying to figure out how to source material, pay taxes, manufacture goods, and sell them.
Lloyd Vogel is one of the co-founders of Garage Grown Gear. Garage Grown Gear is an e-commerce site dedicated to helping and selling 80+ small cottage brands. Over the years, Lloyd has identified common trends and pitfalls that many small brands fall privy to as they struggle to keep their heads above water. In this episode, we talk about email marketing, social media, ambassador programs, and more!
Follow Lloyd and Garage Grown Gear:
@garagegrowngear
@lloydvogel
We believe that in a cluttered media landscape, standing out requires more than just telling a good story. It demands stories built on a foundation of solid research, strategic insight, and targeted distribution. We partner with brands to cut through the noise, crafting narratives and creative that not only captures attention but also deeply resonate with audiences, ensuring your message doesn't just reach people but moves them. Need help standing out?
In 2020, Port Side Productions launched this podcast to address a challenge we were facing ourselves: understanding how to make video content that was not only creative but truly effective.
What started as a search for answers has taken us on a journey through nearly 200 episodes, exploring every facet of the outdoor marketing world. Along the way, we didn’t realize that this podcast was helping shape our own approach to creating video work that actually delivers the results our clients need.
Now, our goal is to take you behind-the-scenes with experts from the outdoor industry as they share the secrets to producing creative work that delivers. If you’re seeking insights from some of the sharpest minds in the business, you’ve come to the right place. And if you're ready to take things further and need a guide to help you create effective video work, don’t hesitate to reach out and say hello.
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