In this episode, Rob McSkimming, the former VP of Marketing at Whistler Blackcomb discusses the origins of Crankworx.
Starting in 2004, Crankworx has quickly gone on to fuel the evolution of mountain bike culture, attracting fans and athletes from around the world.
Rob reflects on the evolution of the event and how it’s impacted the sport, art, and culture. He discusses the value of a sport-defining event to a marketer and talks about the future of the event and experiential marketing.
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We believe that in a cluttered media landscape, standing out requires more than just telling a good story. It demands stories built on a foundation of solid research, strategic insight, and targeted distribution. We partner with brands to cut through the noise, crafting narratives and creative that not only captures attention but also deeply resonate with audiences, ensuring your message doesn't just reach people but moves them. Need help standing out?
In 2020, Port Side Productions launched this podcast to address a challenge we were facing ourselves: understanding how to make video content that was not only creative but truly effective.
What started as a search for answers has taken us on a journey through nearly 200 episodes, exploring every facet of the outdoor marketing world. Along the way, we didn’t realize that this podcast was helping shape our own approach to creating video work that actually delivers the results our clients need.
Now, our goal is to take you behind-the-scenes with experts from the outdoor industry as they share the secrets to producing creative work that delivers. If you’re seeking insights from some of the sharpest minds in the business, you’ve come to the right place. And if you're ready to take things further and need a guide to help you create effective video work, don’t hesitate to reach out and say hello.
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