Ibex used to be a beloved brand that championed Merino Wool technology and was passionate about its climate impact. These two elements created an undying community of users who loved their Ibex clothing.
Unfortunately in 2018, the brand had to close its doors during a shift from wholesale to direct to consumer. The closure wasn't pretty and left many partners feeling burned. As some would say "The only bridge Ibex didn't burn was the one with their customer."
In this episode, Bonie Shupe the GM/Director of Product, and Jordan Todoroff the Head of Sales, join me to discuss the process of re-launching the brand. They discuss the reasons Ibex 1.0 went under, what worked and what didn't. Moving forwards, they discuss their plans for the company and express their passion for re-kindling a brand loved by many.
Follow Ibex:
@ibexwool
@bonieshupe
We believe that in a cluttered media landscape, standing out requires more than just telling a good story. It demands stories built on a foundation of solid research, strategic insight, and targeted distribution. We partner with brands to cut through the noise, crafting narratives and creative that not only captures attention but also deeply resonate with audiences, ensuring your message doesn't just reach people but moves them. Need help standing out?
As a marketer in the outdoor industry, the odds are stacked against you. Does this sound familiar?
“You’re part of a small, talented, yet overworked team with a limited budget facing hundreds of ways to grow your brand and stand out in a sea of sameness. Some days you feel like quitting and getting a corporate job that pays more but then you realize, I get to work in an industry that some people only dream of working in. Sure the challenges are real, but this is better than a cubicle right?” If this sounds like you, you’re not alone.
Consider this podcast your guidebook to navigating the ever-changing world of marketing. This podcast is produced by Port Side Productions, a video production company that works with outdoor + athletic brands to help them stand out, launch products, build brand equity, and grow their business.
Storytellers by day, podcasters by night. While our day job keeps us busy creating films, we started this podcast because it's these types of deep, fundamental questions that keep us up at night.
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