All episodes

Ep 81: Jonathan Ronzio | Why Process Leads to Better Creativity | Trainual

81
44:103

Are creativity and structure inherently at odds with each other?

Jonathan Ronzio is the CMO at Trainual, a filmmaker, and host of the Stokecast. Any creative undertaking as an individual or a solopreneur can be daunting in itself. But as soon as you start to grow, you inevitably add more people to the mix. However, without a clear process, these people will create more work for each other and spend more time focusing on how to do the task rather than the task at hand. This issue is often felt in creative circles where the idea is that creativity and process don't mix.

In this episode, Jonathan shares his perspective on the creative process, operations, and how the two can actually work together symbiotically to create better ideas.

Follow Jonathan:
@jonathanronzio

Produced by:
@portsideproductions
@backcountrymarketing
@coleheilborn

A mountain biker looking into the monitor of a video camera

Feeling Lost? Cut Through the Noise with Strategic Creative

We believe that in a cluttered media landscape, standing out requires more than just telling a good story. It demands stories built on a foundation of solid research, strategic insight, and targeted distribution. We partner with brands to cut through the noise, crafting narratives and creative that not only captures attention but also deeply resonate with audiences, ensuring your message doesn't just reach people but moves them. Need help standing out?

Read on

Episode Transcript

Next Episode

80
52:50

Ep 80: Darren Kinnaird | Event Marketing, Maintaining Sponsorships and COVID | Crankworx

Featuring
Darren Kinnaird
Crankworx
About

Your Guidebook to Outdoor Industry Marketing

As a marketer in the outdoor industry, the odds are stacked against you. Does this sound familiar?

You’re part of a small, talented, yet overworked team with a limited budget facing hundreds of ways to grow your brand and stand out in a sea of sameness. Some days you feel like quitting and getting a corporate job that pays more but then you realize, I get to work in an industry that some people only dream of working in. Sure the challenges are real, but this is better than a cubicle right?” If this sounds like you, you’re not alone.

Consider this podcast your guidebook to navigating the ever-changing world of marketing. This podcast is produced by Port Side Productions, a video production company that works with outdoor + athletic brands to help them stand out, launch products, build brand equity, and grow their business.

Storytellers by day, podcasters by night. While our day job keeps us busy creating films, we started this podcast because it's these types of deep, fundamental questions that keep us up at night.

Have a guest in mind? Let us know