Are creativity and structure inherently at odds with each other?
Jonathan Ronzio is the CMO at Trainual, a filmmaker, and host of the Stokecast. Any creative undertaking as an individual or a solopreneur can be daunting in itself. But as soon as you start to grow, you inevitably add more people to the mix. However, without a clear process, these people will create more work for each other and spend more time focusing on how to do the task rather than the task at hand. This issue is often felt in creative circles where the idea is that creativity and process don't mix.
In this episode, Jonathan shares his perspective on the creative process, operations, and how the two can actually work together symbiotically to create better ideas.
Follow Jonathan:
@jonathanronzio
Produced by:
@portsideproductions
@backcountrymarketing
@coleheilborn
We believe that in a cluttered media landscape, standing out requires more than just telling a good story. It demands stories built on a foundation of solid research, strategic insight, and targeted distribution. We partner with brands to cut through the noise, crafting narratives and creative that not only captures attention but also deeply resonate with audiences, ensuring your message doesn't just reach people but moves them. Need help standing out?
In 2020, Port Side Productions launched this podcast to address a challenge we were facing ourselves: understanding how to make video content that was not only creative but truly effective.
What started as a search for answers has taken us on a journey through nearly 200 episodes, exploring every facet of the outdoor marketing world. Along the way, we didn’t realize that this podcast was helping shape our own approach to creating video work that actually delivers the results our clients need.
Now, our goal is to take you behind-the-scenes with experts from the outdoor industry as they share the secrets to producing creative work that delivers. If you’re seeking insights from some of the sharpest minds in the business, you’ve come to the right place. And if you're ready to take things further and need a guide to help you create effective video work, don’t hesitate to reach out and say hello.
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