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Ep 84: Viktor Marohnic | User Acquisition and Lowering the Point of Entry | 57 Hours

84
44:106

57 Hours is a business that connects customers with local guides for adventures.

Viktor Marohnic, the Founder and CEO, joins me on the podcast to discuss the challenges they have faced in streamlining their customer acquisition pipeline.

For many businesses that sell "big-ticket items" or services that require lots of planning a simple social media ad isn't enough to convert a customer. This challenge is experienced throughout the travel industry as many of the purchase decisions are based on logistics.

Viktor shares the strategy he and his team have developed to ease customers into their pipeline and provide value along the way.

Follow 57 Hours:
@57hours_app

Produced by:
@portsideproductions
@backcountrymarketing
@coleheilborn

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Assuming your audience wants to hear from your brand is the fastest way to get ignored. We’re living in a world overwhelmed by content. Everyone’s competing for attention, but most forget the only question that actually matters:

Why should the audience care?

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83
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Ep 83: Jeremy Jensen | Using Flow State to Improve Creativity and Productivity | Crux Academy

Featuring
About

Your Guidebook to Producing Creative Work that Actually Delivers

In 2020, Port Side launched this podcast to address a challenge we were facing ourselves: understanding how to make video content that was not only creative but truly effective.

What started as a search for answers has taken us on a journey of 200+ episodes, exploring every facet of the outdoor marketing world.

Our goal is to take you behind-the-scenes with experts from the active/outdoor industry as they share insights about producing creative work that delivers. If you’re seeking insights from some of the sharpest minds in the business, you’ve come to the right place.

Have a guest in mind? Let us know

Be quick to listen, slow to speak

Give the audience a reason to care

Lead with empathy

Goal first, story second

Ask harder questions

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cole@portsidepro.com
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