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Ep 85: Nicole Handel | Consumer Psychology and Decision Making | MAMMUT

85
44:107

In this episode, Nicole Handel, the Director of Marketing at MAMMUT joins me to discuss psychology and the consumer's decision-making process.

Psychology is at the core of everything and we, examine multiple intersections of marketing and psychology by dissecting paradigms across the marketing industry and Mammut's initiatives and processes.

Follow Nicole and Mammut:
@mammutna
@nicolehandel

Produced by:
@portsideproductions
@backcountrymarketing
@coleheilborn

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84
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Ep 84: Viktor Marohnic | User Acquisition and Lowering the Point of Entry | 57 Hours

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In 2020, Port Side launched this podcast to address a challenge we were facing ourselves: understanding how to make video content that was not only creative but truly effective.

What started as a search for answers has taken us on a journey of 200+ episodes, exploring every facet of the outdoor marketing world.

Our goal is to take you behind-the-scenes with experts from the active/outdoor industry as they share insights about producing creative work that delivers. If you’re seeking insights from some of the sharpest minds in the business, you’ve come to the right place.

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