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Ep 86: Chris Cashbaugh | When to Blaze New Trail | SOG Knives

86
44:108

We have all heard about the great resignation that's been sweeping the industry. Chris Cashbaugh is the Director of Product Strategy at SOG. In this episode, he discusses the decision he made to switch from marketing to product design.

Finding a new job can be intimidating. Especially if it's in a field that we don't have any experience in. Chris shares his thoughts on how he made the transition, his philosophy on book learning vs real-world learning, and some practical steps for someone looking for a change.

Follow SOG:
@sogknives

Produced by:
@portsideproductions
@backcountrymarketing
@coleheilborn

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Your Audience Deserves to Be Moved

Assuming your audience wants to hear from your brand is the fastest way to get ignored. We’re living in a world overwhelmed by content. Everyone’s competing for attention, but most forget the only question that actually matters:

Why should the audience care?

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85
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Ep 85: Nicole Handel | Consumer Psychology and Decision Making | MAMMUT

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About

Your Guidebook to Producing Creative Work that Actually Delivers

In 2020, Port Side launched this podcast to address a challenge we were facing ourselves: understanding how to make video content that was not only creative but truly effective.

What started as a search for answers has taken us on a journey of 200+ episodes, exploring every facet of the outdoor marketing world.

Our goal is to take you behind-the-scenes with experts from the active/outdoor industry as they share insights about producing creative work that delivers. If you’re seeking insights from some of the sharpest minds in the business, you’ve come to the right place.

Have a guest in mind? Let us know

Be quick to listen, slow to speak

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Lead with empathy

Goal first, story second

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