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Ep 94: Finding Your Focus As A Freelancer | Jon Glassberg | Louder Than 11

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Freelancer Month! This whole month, we'll be sharing episodes that are geared more towards freelancers and answering the top questions they may have.

For this episode, we sit down with Jon Glassberg. Jon is a Director, Photographer and Professional Cimber. He is the owner of Louder Than 11, a media production company and creative agency based in Boulder, Colorado. He is also the co-founder of the Crux Academy (check out our past episode with Jeremy Jensen, another co-founder at Crux Academy).

In this conversation, Jon shares:

- How he started Louder Than 11 and why type of creative projects he works on
- How to find your focus as a freelancer
- How to balance your business with your personal life
- How to change your niche over time if you want to
- How doing the work will lead to opportunities

And much more!

Follow along with Jon on Instagram or at his website.

The Backcountry Marketing Podcast is produced by Cole Heilborn of Port Side Productions.

A mountain biker looking into the monitor of a video camera

Your Audience Deserves to Be Moved

Assuming your audience wants to hear from your brand is the fastest way to get ignored. We’re living in a world overwhelmed by content. Everyone’s competing for attention, but most forget the only question that actually matters:

Why should the audience care?

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93
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Ep 93: Finding the Balance Between Vision and Expectations | Mason Gravley | Athletic Brewing

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Your Guidebook to Producing Creative Work that Actually Delivers

In 2020, Port Side launched this podcast to address a challenge we were facing ourselves: understanding how to make video content that was not only creative but truly effective.

What started as a search for answers has taken us on a journey of 200+ episodes, exploring every facet of the outdoor marketing world.

Our goal is to take you behind-the-scenes with experts from the active/outdoor industry as they share insights about producing creative work that delivers. If you’re seeking insights from some of the sharpest minds in the business, you’ve come to the right place.

Have a guest in mind? Let us know

Be quick to listen, slow to speak

Give the audience a reason to care

Lead with empathy

Goal first, story second

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