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Ep 94: Finding Your Focus As A Freelancer | Jon Glassberg | Louder Than 11

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Freelancer Month! This whole month, we'll be sharing episodes that are geared more towards freelancers and answering the top questions they may have.

For this episode, we sit down with Jon Glassberg. Jon is a Director, Photographer and Professional Cimber. He is the owner of Louder Than 11, a media production company and creative agency based in Boulder, Colorado. He is also the co-founder of the Crux Academy (check out our past episode with Jeremy Jensen, another co-founder at Crux Academy).

In this conversation, Jon shares:

- How he started Louder Than 11 and why type of creative projects he works on
- How to find your focus as a freelancer
- How to balance your business with your personal life
- How to change your niche over time if you want to
- How doing the work will lead to opportunities

And much more!

Follow along with Jon on Instagram or at his website.

The Backcountry Marketing Podcast is produced by Cole Heilborn of Port Side Productions.

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We believe that in a cluttered media landscape, standing out requires more than just telling a good story. It demands stories built on a foundation of solid research, strategic insight, and targeted distribution. We partner with brands to cut through the noise, crafting narratives and creative that not only captures attention but also deeply resonate with audiences, ensuring your message doesn't just reach people but moves them. Need help standing out?

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93
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Ep 93: Finding the Balance Between Vision and Expectations | Mason Gravley | Athletic Brewing

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Your Guidebook to Producing Creative Work that Actually Delivers

In 2020, Port Side Productions launched this podcast to address a challenge we were facing ourselves: understanding how to make video content that was not only creative but truly effective.

What started as a search for answers has taken us on a journey through nearly 200 episodes, exploring every facet of the outdoor marketing world. Along the way, we didn’t realize that this podcast was helping shape our own approach to creating video work that  actually delivers the results our clients need.

Now, our goal is to take you behind-the-scenes with experts from the outdoor industry as they share the secrets to producing creative work that delivers. If you’re seeking insights from some of the sharpest minds in the business, you’ve come to the right place. And if you're ready to take things further and need a guide to help you create effective video work, don’t hesitate to reach out and say hello.

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